Our Plan
We’re starting small on purpose—just a handful of products we trust completely. No filler, no fluff. We won’t stock anything we wouldn’t fish with ourselves, and we’re not in a rush to add more just to fill shelves. To help grow the brand and keep things rolling, we’re also dropping premium, coastal-inspired tees designed in-house. It’s all part of the same plan: we wade through the gear, so you don’t have to.